Surprise: Fear-Based Food Marketing Scares Consumers

Fear-based messaging about food is pervasive today, and new research shows it is actually taking a toll on how people perceive food.

A study performed at the Illinois Institute of Technology’s Center for Nutrition Research surveyed low-income consumers about what types of information influences their shopping decisions regarding fruits and vegetables. The results, which were published in Nutrition Today, showed that these consumers worried more about certain conventionally grown produce having higher pesticide residues than organically grown produce, making them more unlikely to purchase any fruits and vegetables at all. This comes at a time when the overall consumption of fresh produce is stagnating.

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AmandaMy name is Amanda. I’m the proud daughter (and sister!) of conventional farmers in Southwest Michigan. I’m also a practicing attorney. For 26 years, my family ran and supplied a roadside market selling our own fresh fruits and vegetables. We now farm corn and soybeans.

Unfortunately, misinformation about food and agriculture is pervasive these days. My goal is to help educate consumers about conventional farming and give people a glimpse into how our food is raised and why certain production methods are used.

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